Finally, we have the summer range ready! Our next challenge was to find the perfect location to shoot our new resort summer collection. Whilst driving through Geelong from the coast, I drove past Eastern Beach and instantly felt connected to this location with its relaxed summer vibe, perfect to showcase the new range.

On the day of the shoot, initially the weather was overcast but as we took the first couple of shots the sun finally came out. As we photographed each location, I really felt this place embodied my moto. It felt like we were on vacation, relaxing in the sun with friends. As the photographer took each shoot, there was something natural about the setting, it felt like we were capturing the good times that were shared by three friends. I also noticed how comfortable the guys looked in the clothing which married to the environment perfectly.

Every holiday has a story, so we hope our clothing can take you on this journey. Through exploring new places, making new friends and finding true love. 
LOWTIDE, confidence from the beach to the bar.

I just want to call out the amazing team on the day, photographer @natalie_j_russell_photographer, models @samvisser, @smit_tyy and the beautiful Olivia.